Leading the Way in Energy Efficiency
With over three and a half decades of innovation and excellence, we are your trusted partner in radiant barriers and reflective insulation solutions. Discover why homeowners and businesses alike rely on us for top-quality products and unmatched customer service.
Same or Next Business Day Shipping
Same or next business day shipping on most orders
Largest In-Stock Inventory in U.S.
Over 10 million square feet of inventory
USA Based
U.S.A. manufacturer for over 35 years
our mission
Quality products, advanced technology, legendary customer service.
We are highly dedicated to providing the best quality products, most advanced technology, and legendary customer service. We are fair, honest, responsive, courteous, professional, and attentive to the individual needs of each of our customers and their projects.
We’ve been committed to leading our industry in reflective insulation research and development with integrity, client satisfaction, and financial strength as a model of excellence in product, approach and results attained for over 35 years.
what we do
Innovative Insulation is here to solve a problem.
In 1987, rising energy costs and growing environmental awareness highlighted the need for more effective insulation. Radiant barrier technology, though relatively unknown at the time, offered a promising solution. Dan Russell, driven by the opportunity to revolutionize insulation for homes and commercial buildings, founded Innovative Insulation, Inc. to take on this challenge.
Innovative Insulation started by marketing a single type of radiant barrier to homeowners nationwide. Within the first year, the company established a network of distributors across the country. Sales exceeded a million dollars by the end of the first year, and the company has since grown into a multi-million-dollar leader in the industry.
The company’s radiant barrier product line now includes several grades designed for two key markets:
- DIY Residential Market
- Professional Installers
Super R® Plus, Tempshield® Reflective Insulation, and Temptrol® Metalized Cloth Reflective Fabric reduce energy use by reflecting heat back to its source. These products help save money, minimize equipment wear, and contribute to reducing fossil fuel reliance and greenhouse gas emissions.
The physics of heat transfer show that mass insulation alone is insufficient for optimal energy control. In summer, mass insulation addresses only 7% of heat transfer issues, whereas radiant barriers solve 93% of the problem, making them a game-changing addition to modern insulation strategies.
